Increase Your Marketability

The seller has three tools available to affect the marketability of their home: price, condition and terms. Price is the easiest to adjust for the competing properties, amount of inventory or market conditions. However, lowering the price is not necessarily the best decision when trying to maximize the proceeds of sale.

If a home is in poor or outdated condition, updating can be done to make it show favorably with other homes that are currently on the market. Sometimes, sellers rationalize not doing the work by saying they believe the buyers would rather make their own choices. The truth is that most buyers are using all their resources to get into the home and will have to live in its present condition until they can save enough to make the changes they want.

Another reason to go ahead and invest the money and effort into improving the condition is that it is difficult for buyers to imagine the home any other way than its current condition. When comparing one home to another, buyers will sometimes refer to a home as the “stinky house” or the “old kitchen” which may put it at a disadvantage.

While price and condition are the main things that control the marketability, terms can be equally effective. Terms relate to financial considerations made by the seller to induce a buyer to make a decision to purchase their home.

Seller-paid points or closing costs, interest rate buy downs and owner-financing are examples of terms that may increase the marketability of a home because of the additional benefits they offer to buyers.

An example could be that a seller will carry a 10% second lien so that the buyer can get an 80% loan and avoid the expense of mortgage insurance. The seller gets most of their equity plus a fair interest rate on the loan that doesn’t have to be tied up for 30 years like the first mortgage.

Increasing the marketability of your home is a great conversation to have with your real estate professional especially to help you get the highest price in the shortest time with the fewest problems. Just be aware that not all agents may be as creative as some.


As your real estate professional, I have the training and experience to provide solutions to make homes more marketable and help structure favorable transactions.  Please forward this article to your friends or family who could benefit from it.

the Joe Ward team
Re/Max United

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Charming Home on Cul-de-sac in Knightdale

Are you considering moving and want more for your money? Knightdale, NC is quickly becoming more and more popular. Mere minutes from downtown Raleigh with a direct link on 540 to the Research Triangle Park, Knightdale is growing at a rate of 8% a year!

Knightdale, NC Video

Getting involved in and supporting the community is easy to do when there are such fun events like the weekly Knightdale Farmer’s Market and Food Truck Thursdays. Knightdale Station Park in the heart of downtown Knightdale is a great place to watch movies in the summer series and the annual 4th of July Celebration is getting bigger every year!

There is a lot of affordable housing in Knightdale also. We have a listing that has just come back on the market at the low price of $169,900. It’s an adorable home that is convenient to downtown. ALL repairs have been made, so the house is MOVE-IN READY!!!

3 BEDROOMS, 2 1/2 BATHS 1,657 SQFT
$167,500 PRICE REDUCED!!!
508 HEATHWICK DRIVE, KNIGHTDALE NC 27545

MYRICK DOWNS

OPEN HOUSE ON SATURDAY 12-3pm!!!!

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SEE VIRTUAL TOUR HERE!!

Directions: Take 540 East to Highway 64 East. Right on Smithfield Road. Right on First Avenue. Left into Myrick Downs. Right on Heathwick. Home at end of cul-de-sac.

Map

See pictures of this charming home below. Don’t let this one get away!!!!

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If you are interested in seeing this home or others like it, please contact our office at
919-518-8182 and ask to speak to a buyer’s specialist.  If you are considering selling
your home and would like some honest, professional, and experienced guidance,
please contact Joe Ward at 919-518-8182 or joe@joeward.net.

Connect with us on social media to learn more about our team and
how we can help you find your new home!

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If You’re Going To Play, GET IN THE GAME

If competition is a buyer’s biggest concern, for goodness’ sake, get in the game. In a new survey of close to a thousand home buyers conducted by Redfin, affordability is still the number one concern but due to low inventories, competition from other buyers is moving its way up the poll.

26% identified affordability while 19% mentioned competition and 15% mentioned low inventory as their respective top concerns.

To win, athletes study the competition to come up with a plan and buying a home is not different.

  1. Ask what terms are important to the seller before you write the offer.
  2. Once you decide to make an offer, do it as fast as you can, hopefully, to be the only one the seller is considering.
  3. Make a good (or possibly, your best) offer in the beginning; you may never get a chance at improving it. In highly competitive situations, offer above the list price.
  4. Attach your pre-approval letter from a respected lender. This means you’ll need to get pre-approved before you even think about writing an offer.
  5. Have your lender call the listing agent to reassure them of your ability to qualify.
  6. Include a higher than normal amount of earnest money to show you are serious.
  7. Eliminate unnecessary contingencies.
  8. Write a personal, hand-written letter telling the seller what you like about their home and why you want it. Consider including pictures of your family.
  9. Minimize seller expenses paid for the benefit of the buyer.
  10. Shorten inspection times.
  11. Don’t ask for personal property.
  12. Be flexible on closing dates to accommodate the seller’s move.

Once you find your dream home, don’t take a chance on losing it. Write a winning offer that will be good for both the sellers and the buyers.


As your real estate professional, I have the training and experience to provide solutions to make homes more marketable and help structure favorable transactions.  Please forward this article to your friends or family who could benefit from it.

Joe Ward
Re/Max United
Joe@JoeWard.net

Summer Entertaining Home in North Raleigh

Do you love to entertain?

Does your perfect June day involve inviting over a lot of family friends for a fun cookout one afternoon? The wives all gather in the kitchen drinking margaritas while preparing for the meal.

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Some sitting in the keeping room while discussing the recent misbehaviors of their kids.

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The husbands are outside cooking hotdogs and hamburgers on the grill while the kids splash around in the pool.

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The older kids are in the basement playing pool or X-box, but can be seen through the glass doors by the dads.

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One of the dads goes in the basement to grab a beer from the basement bar before heading back outside.

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You walk out on the upstairs deck overlooking the pool area and yell, “Who is ready to eat?” and everyone comes running.

Music is playing and everyone is laughing and happy. There is plenty of room for people to lounge around inside while eating in the air conditioning before a fun night by the pool – swimming, playing pool, and cooking s’mores in the fire pit.

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Sound like the perfect day to you?

THIS IS THE HOME FOR YOU!!!!

Schedule a showing today so you can get the real feel for this great home for entertaining! Many wonderful updates and priced right at $539,900 with 5,004 sqft. There are 5 bedrooms and 4.5 baths in this lovely home that sits on just under an acre. Very private feel and NO CITY TAXES.

See the virtual tour here!

217 Dalton Drive, Raleigh NC 27615
Sutton Estates

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If you are interested in seeing this home or others like it, please contact our office at
919-518-8182 to speak to a buyer’s specialist.  If you are considering selling your home
and would like some honest, professional, and experienced guidance,
please contact Joe Ward at 919-518-8182 or joe@joeward.net.

Connect with us on social media to learn more about our team!!!

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