Real Estate Myths

Myth #1 – Discount brokers can do an adequate job selling real estate.

TRUTH:

A thorough marketing campaign is an invaluable component in the process of getting the most for your home. Promotional costs such as professional photos, brochures, ads, MLS, printing, direct mail, directional signs, personal internet websites, etc. are paid for by the Joe Ward team.

  • Does the discount broker offer a complete marketing campaign?
  • Remember, you only pay commission if, and when, your property sells successfully. You owe NOTHING if the Joe Ward team does not get results. The supply of buyers through your home will be less if marketing is limited.
  • Does the discount broker have the expertise to guide you through the home sale process?

Myth #2 – RE/MAX agents sell a lot of real estate, so they are probably too busy to pay attention to my listing.

TRUTH:

The best restaurants and excellent doctors are very busy, right? The Joe Ward team may have a lot of clients, but we have assembled a top of the line team of specialists to assist with the routine details, freeing them up to devote the time and attention YOU require to sell your property successfully.

We have built our business one satisfied client at a time, and word of mouth is spreading. In this market, having a lot of listings enables us to be able to better predict what will happen on your home when it hits the market.

Myth #3 – You should select a REALTOR who says they can get you the highest price for your house.

TRUTH:

This is the oldest trick in the book: tell the seller what they want to hear to get the listing. You should insist on a well-researched market analysis to determine the realistic amount your home will bear in today’s market and price it accordingly. Select your REALTOR based on credentials, not the price they promise.

Never select an agent based solely on the price they recommend.

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